Our Story

Forward-Thinking Insights

Whether it's developing a financial strategy, creating a customized executive benefits program for your business, or preparing a detailed asset allocation analysis, the Kaplan mission is simple: To provide forward-thinking and cost-effective financial strategies to meet your needs.

Our Process

Trailblazing From the Start

In 1979, Candi Kaplan had just closed her family’s hardware store in Silver Spring and sent the last check to her parents in Florida. She had to decide what she wanted to be when she grew up. Having exposure to the financial industry through her husband Lawrie’s work, she grew interested in a career in financial services. In those days, there weren’t many opportunities for women, but she found an opportunity at Mutual of New York and was contracted as an agent. 

Our History

A History of Independence

Candi quickly figured that if she was going to be successful, she needed to break out on her own, and Kaplan Financial Group was born. Shortly after, she recognized that the industry was moving to a financial planning focus, and in the early 1980s she studied hard for the certification with her daughter, Sarah, on her lap. Many of Candi’s clients recognized that their needs extended to the care of their employees in their businesses and in the mid-1980s, Candi founded Kaplan Benefits Group. 

Our Process

Serving a Wide Range of Needs

Today, we are proud to serve a diverse group of clients with needs ranging from financial planning and investments to employee benefits consulting and brokerage, and life, disability income, and long-term care insurance consulting and brokerage.


Our firm's collective capabilities and experience—together with our team approach—allows us to assess and offer you a wide range of financial products and services.

Our History

Providing Comfort and Confidence

The keys to our firm's success are our professionalism and integrity and our constant pursuit of open communication and an in-depth understanding of each of our client's unique financial needs. Our associates' credentials, experience, and principled approach allow us to deliver on our promise of personalized service and provide an added level of comfort and confidence for our clients.


We look forward to helping you take control of your financial future.

Let’s Plan for Your Ideal Tomorrow

Kaplan is here to provide our best ideas and our best support so you can live your best life.

Contact Us